January 1st, 2009
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Bill Agee of IKEA says innovation begins with a culture of courtesy and a sense of community. An exclusive Q&A interview by Tim Manners.
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Posted in Marketing, Shopper Marketing, Brand Identity, Innovation, Retail, Strategy, Environment, Shopper Insights |
January 1st, 2009
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Will the Great Recession bring out the best and brightest? A discussion featuring Michael Mendenhall of Hewlett-Packard, Patia McGrath of General Electric, John Fish of AstraZeneca and Patrick Meyer of Now Inc.
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Posted in Marketing, Chief Marketing Officers, Innovation, Strategy |
January 1st, 2009
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Innovation effectiveness is the key to growth in challenging times. By Jayne Eastman.
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Posted in Marketing, Brand Management, Innovation, Strategy |
January 1st, 2009
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One should never waste a good crisis … and by all accounts this one will be a doozy. By Spencer L. Hapoienu.
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Posted in Marketing, Brand Identity, Consumer Insights, Innovation, Strategy, Environment |
January 1st, 2009
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There’s absolutely nothing about this recession that a little bit of good chocolate and a lot of great retail can’t cure. By Vince Weiner.
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Posted in Marketing, Shopper Marketing, Brand Identity, Advertising, Media, Innovation, Retail, Strategy, Experiential, Case Studies, Shopper Insights |
January 1st, 2009
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Innovation demands tearing down walls between consumers and shoppers. By Al Wittemen.
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Posted in Marketing, Shopper Marketing, Brand Identity, Brand Management, Agency Management, Innovation, Retail, Strategy, Shopper Insights |
January 1st, 2009
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Eco-savvy consumers should be at the center of your brand strategy. By Cindy Jolicoeur.
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Posted in Marketing, Brand Identity, Packaging, Consumer Insights, Strategy, Environment |
January 1st, 2009
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Innovation is a set of philosophies and methods to help solve problems in creative ways. By Luke Mansfield.
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Posted in Marketing, Innovation |
January 1st, 2009
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Left-brained brands should take a cue from right-brained retailers. By John Wilkins.
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Posted in Marketing, Shopper Marketing, Brand Identity, Innovation, ROI, Strategy, Case Studies, Shopper Insights |
January 1st, 2009
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A new study reveals what our struggle for meaning and identity says about the way we shop. By Tim Scholler.
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Posted in Marketing, Shopper Marketing, Consumer Insights, Retail, Strategy, Shopper Insights |
January 1st, 2009
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A Hub benchmark study says the shopper-marketing rocket ship is ready for liftoff. By Chris Hoyt.
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Posted in Marketing, Shopper Marketing, Brand Identity, Brand Management, Agency Management, Retail, Strategy |
January 1st, 2009
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Shopper marketing isn’t about the shopper. It’s about the retailer. By Jon Kramer.
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Posted in Marketing, Shopper Marketing, Agency Management, Retail, Strategy |
January 1st, 2009
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Agencies must re-invent their business models. By Chris Maher.
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Posted in Marketing, Agency Management, Innovation |
January 1st, 2009
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You’ve got to give to get … but the best gift is the one that comes from your heart. By Dori Molitor.
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Posted in Marketing, Consumer Insights, Women, Innovation |
January 1st, 2009
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If irrelevance got us into this fix, then relevance can get us out of it. By Tim Manners.
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Posted in Marketing, Innovation, Retail, Strategy, Books |
January 1st, 2009
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Do you hear "blue noise" on the airwaves in your building? Follow it. By Donna J. Sturgess.
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Posted in Marketing, Innovation, Strategy |
January 1st, 2009
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What if Woolworths were innovative?
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Posted in Marketing, Innovation, Retail |
January 1st, 2009
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Cooking with All Things Trader Joe’s, The Customer is Always Wrong, Horse Trading in the Age of Cars.
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Posted in Marketing, Books |
January 1st, 2009
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The entire Jan/Feb ‘09 issue of The Hub magazine (52 pages), centered on innovation, including an interview with Bill Agee of IKEA and 17 other articles. (download pdf)
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Posted in Marketing, Shopper Marketing, Brand Management, Agency Management, Chief Marketing Officers, Consumer Insights, Women, Innovation, Sales, Retail, Strategy, Books, Case Studies, Environment, Shopper Insights |