Apple of Your Life?
| 1. How much did the Macintosh change your life? | |||
|---|---|---|---|
| answered question | 301 | ||
|
|
skipped question |
0
|
|
| Response Percent |
Response Count |
||
| Totally |
 |
45.8% | 138 |
| Somewhat |
|
32.9% | 99 |
| Not at all |
|
21.3% | 64 |
| Why?view |
189 | ||
| 2. How much did the iPod change your life? | |||
|---|---|---|---|
| answered question | 300 | ||
|
|
skipped question |
1
|
|
| Response Percent |
Response Count |
||
| Totally |
|
26.7% | 80 |
| Somewhat |
|
48.7% | 146 |
| Not at all |
|
24.7% | 74 |
| Why?view |
173 | ||
| 3. How much did iTunes change your life? | |||
|---|---|---|---|
| answered question | 300 | ||
|
|
skipped question |
1
|
|
| Response Percent |
Response Count |
||
| Totally |
|
31.3% | 94 |
| Somewhat |
|
47.7% | 143 |
| Not at all |
|
21.0% | 63 |
| Why?view |
164 | ||
| 4. How much did the iPhone change your life? | |||
|---|---|---|---|
| answered question | 299 | ||
|
|
skipped question |
2
|
|
| Response Percent |
Response Count |
||
| Totally |
|
45.8% | 137 |
| Somewhat |
|
22.7% | 68 |
| Not at all |
|
31.4% | 94 |
| Why?view |
186 | ||
| 5. How much did the iPad change your life? | |||
|---|---|---|---|
| answered question | 292 | ||
|
|
skipped question |
9
|
|
| Response Percent |
Response Count |
||
| Totally |
|
15.1% | 44 |
| Somewhat |
|
31.2% | 91 |
| Not at all |
|
53.8% | 157 |
| Why?view |
181 | ||
| 6. How much did the iCloud change your life? | |||
|---|---|---|---|
| answered question | 289 | ||
|
|
skipped question |
12
|
|
| Response Percent |
Response Count |
||
| Totally |
|
4.2% | 12 |
| Somewhat |
|
12.1% | 35 |
| Not at all |
|
83.7% | 242 |
| Why?view |
147 | ||
| 7. How much did the Apple store change your life? | |||
|---|---|---|---|
| answered question | 297 | ||
|
|
skipped question |
4
|
|
| Response Percent |
Response Count |
||
| Totally |
|
16.8% | 50 |
| Somewhat |
|
43.8% | 130 |
| Not at all |
|
39.4% | 117 |
| Why?view |
163 | ||
| 8. How much did Apple's advertising change your life? | |||
|---|---|---|---|
| answered question | 299 | ||
|
|
skipped question |
2
|
|
| Response Percent |
Response Count |
||
| Totally |
|
20.4% | 61 |
| Somewhat |
|
49.2% | 147 |
| Not at all |
|
30.4% | 91 |
| Why?view |
142 | ||
| 9. Which Apple innovation changed your life the most? | |||
|---|---|---|---|
| answered question | 300 | ||
|
|
skipped question |
1
|
|
| Response Percent |
Response Count |
||
| iPhone |
|
32.7% | 98 |
| iPod |
|
15.3% | 46 |
| iPad |
|
7.3% | 22 |
| iTunes |
|
4.0% | 12 |
| iCloud | 0.0% | 0 | |
| Macintosh |
|
32.3% | 97 |
| Apple store |
|
2.0% | 6 |
| The Newton | 0.0% | 0 | |
| Not an Apple fan |
|
6.3% | 19 |
| Why?view |
120 | ||
| 10. How innovative do you think Steve Jobs was? | |||
|---|---|---|---|
| answered question | 298 | ||
|
|
skipped question |
3
|
|
| Response Percent |
Response Count |
||
| Totally |
|
90.6% | 270 |
| Somewhat |
|
8.7% | 26 |
| Not at all |
|
0.7% | 2 |
| Why?view |
126 | ||
| 11. How innovative do you think Apple will be without Steve Jobs? | |||
|---|---|---|---|
| answered question | 297 | ||
|
|
skipped question |
4
|
|
| Response Percent |
Response Count |
||
| More |
|
6.4% | 19 |
| Less |
|
48.1% | 143 |
| The same |
|
43.1% | 128 |
| Never was innovative |
|
2.4% | 7 |
| Why?view |
150 | ||
| 12. What should Apple's next innovation be? | ||
|---|---|---|
| answered question | 161 | |
|
|
skipped question |
140
|
| Response Count |
||
| view |
161 | |
| 13. Is there another Steve Jobs on the horizon, and if so who is it? | ||
|---|---|---|
| answered question | 146 | |
|
|
skipped question |
155
|
| Response Count |
||
| view |
146 | |
| 14. Is your employer: | |||
|---|---|---|---|
| answered question | 299 | ||
|
|
skipped question |
2
|
|
| Response Percent |
Response Count |
||
| Agency |
|
38.1% | 114 |
| Manufacturer |
|
9.7% | 29 |
| Service Industry |
|
6.7% | 20 |
| Consulting Firm |
|
14.0% | 42 |
| Marketing Services |
|
10.7% | 32 |
| Media |
|
2.7% | 8 |
| Academia |
|
2.0% | 6 |
| Not-For-Profit |
|
1.7% | 5 |
| Retail |
|
2.3% | 7 |
| Other (please specify)view |
|
12.0% | 36 |
| 15. If Manufacturer or Service industry, which Industry: | |||
|---|---|---|---|
| answered question | 125 | ||
|
|
skipped question |
176
|
|
| Response Percent |
Response Count |
||
| Apparel |
|
1.6% | 2 |
| Automotive |
|
2.4% | 3 |
| Computer/Software |
|
5.6% | 7 |
| Consumer Electronics |
|
0.8% | 1 |
| Financial Services |
|
4.8% | 6 |
| Healthcare/Pharmaceutical |
|
5.6% | 7 |
| Media/Entertainment |
|
4.8% | 6 |
| Packaged Goods |
|
25.6% | 32 |
| Restaurant |
|
2.4% | 3 |
| Retail |
|
15.2% | 19 |
| Telecomm | 0.0% | 0 | |
| Travel & Leisure |
|
2.4% | 3 |
| Other (please specify)view |
|
28.8% | 36 |
| 16. Size of Company: | |||
|---|---|---|---|
| answered question | 269 | ||
|
|
skipped question |
32
|
|
| Response Percent |
Response Count |
||
| Less Than $500MM |
|
70.3% | 189 |
| $501MM - $999MM |
|
8.2% | 22 |
| $1B - $2B |
|
7.4% | 20 |
| $2B-$5B |
|
5.2% | 14 |
| $5B- $10B |
|
1.5% | 4 |
| $10B+ |
|
7.4% | 20 |
| 17. Number of years in marketing: | |||
|---|---|---|---|
| answered question | 285 | ||
|
|
skipped question |
16
|
|
| Response Percent |
Response Count |
||
| More than 15 |
|
57.2% | 163 |
| Ten to 15 |
|
15.8% | 45 |
| Five to 10 |
|
12.3% | 35 |
| Fewer than 5 |
|
14.7% | 42 |
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