Apple of Your Life?
1. How much did the Macintosh change your life?
  answered question 301
 
skipped question
0
  Response
Percent
Response
Count
Totally
45.8% 138
Somewhat
32.9% 99
Not at all
21.3% 64
Why?
view
189
2. How much did the iPod change your life?
  answered question 300
 
skipped question
1
  Response
Percent
Response
Count
Totally
26.7% 80
Somewhat
48.7% 146
Not at all
24.7% 74
Why?
view
173
3. How much did iTunes change your life?
  answered question 300
 
skipped question
1
  Response
Percent
Response
Count
Totally
31.3% 94
Somewhat
47.7% 143
Not at all
21.0% 63
Why?
view
164
4. How much did the iPhone change your life?
  answered question 299
 
skipped question
2
  Response
Percent
Response
Count
Totally
45.8% 137
Somewhat
22.7% 68
Not at all
31.4% 94
Why?
view
186
5. How much did the iPad change your life?
  answered question 292
 
skipped question
9
  Response
Percent
Response
Count
Totally
15.1% 44
Somewhat
31.2% 91
Not at all
53.8% 157
Why?
view
181
6. How much did the iCloud change your life?
  answered question 289
 
skipped question
12
  Response
Percent
Response
Count
Totally
4.2% 12
Somewhat
12.1% 35
Not at all
83.7% 242
Why?
view
147
7. How much did the Apple store change your life?
  answered question 297
 
skipped question
4
  Response
Percent
Response
Count
Totally
16.8% 50
Somewhat
43.8% 130
Not at all
39.4% 117
Why?
view
163
8. How much did Apple's advertising change your life?
  answered question 299
 
skipped question
2
  Response
Percent
Response
Count
Totally
20.4% 61
Somewhat
49.2% 147
Not at all
30.4% 91
Why?
view
142
9. Which Apple innovation changed your life the most?
  answered question 300
 
skipped question
1
  Response
Percent
Response
Count
iPhone
32.7% 98
iPod
15.3% 46
iPad
7.3% 22
iTunes
4.0% 12
iCloud   0.0% 0
Macintosh
32.3% 97
Apple store
2.0% 6
The Newton   0.0% 0
Not an Apple fan
6.3% 19
Why?
view
120
10. How innovative do you think Steve Jobs was?
  answered question 298
 
skipped question
3
  Response
Percent
Response
Count
Totally
90.6% 270
Somewhat
8.7% 26
Not at all
0.7% 2
Why?
view
126
11. How innovative do you think Apple will be without Steve Jobs?
  answered question 297
 
skipped question
4
  Response
Percent
Response
Count
More
6.4% 19
Less
48.1% 143
The same
43.1% 128
Never was innovative
2.4% 7
Why?
view
150
12. What should Apple's next innovation be?
  answered question 161
 
skipped question
140
  Response
Count
view 161
13. Is there another Steve Jobs on the horizon, and if so who is it?
  answered question 146
 
skipped question
155
  Response
Count
view 146
14. Is your employer:
  answered question 299
 
skipped question
2
  Response
Percent
Response
Count
Agency
38.1% 114
Manufacturer
9.7% 29
Service Industry
6.7% 20
Consulting Firm
14.0% 42
Marketing Services
10.7% 32
Media
2.7% 8
Academia
2.0% 6
Not-For-Profit
1.7% 5
Retail
2.3% 7
Other (please specify)
view
12.0% 36
15. If Manufacturer or Service industry, which Industry:
  answered question 125
 
skipped question
176
  Response
Percent
Response
Count
Apparel
1.6% 2
Automotive
2.4% 3
Computer/Software
5.6% 7
Consumer Electronics
0.8% 1
Financial Services
4.8% 6
Healthcare/Pharmaceutical
5.6% 7
Media/Entertainment
4.8% 6
Packaged Goods
25.6% 32
Restaurant
2.4% 3
Retail
15.2% 19
Telecomm   0.0% 0
Travel & Leisure
2.4% 3
Other (please specify)
view
28.8% 36
16. Size of Company:
  answered question 269
 
skipped question
32
  Response
Percent
Response
Count
Less Than $500MM
70.3% 189
$501MM - $999MM
8.2% 22
$1B - $2B
7.4% 20
$2B-$5B
5.2% 14
$5B- $10B
1.5% 4
$10B+
7.4% 20
17. Number of years in marketing:
  answered question 285
 
skipped question
16
  Response
Percent
Response
Count
More than 15
57.2% 163
Ten to 15
15.8% 45
Five to 10
12.3% 35
Fewer than 5
14.7% 42

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