hub magazine - cool tools?

Cool Tools?

1. Twitter
	answered question		365
	skipped question		0
		Response Percent	Response Count
More attractive		20.5%	75
As attractive		16.2%	59
Less attractive		19.5%	71
Never was attractive		29.6%	108
Don't Know/Never used it		14.0%	51
Don't Know/Never heard of it		0.3%	1
Other comments: view			57

2. Facebook
	answered question		365
	skipped question		0
		Response Percent	Response Count
More attractive		23.6%	86
As attractive		31.0%	113
Less attractive		37.5%	137
Never was attractive		5.2%	19
Don't Know/Never used it		2.7%	10
Don't Know/Never heard of it		0.0%	0
Other comments: view			64

3. Groupon
	answered question		362
	skipped question		3
		Response Percent	Response Count
More attractive		17.1%	62
As attractive		23.5%	85
Less attractive		27.6%	100
Never was attractive		10.8%	39
Don't Know/Never used it		19.3%	70
Don't Know/Never heard of it		1.7%	6
Other comments: view			62

4. LivingSocial
	answered question		363
	skipped question		2
		Response Percent	Response Count
More attractive		10.7%	39
As attractive		17.1%	62
Less attractive		15.2%	55
Never was attractive		8.0%	29
Don't Know/Never used it		34.7%	126
Don't Know/Never heard of it		14.3%	52
Other comments: view			28

5. ShopKick
	answered question		363
	skipped question		2
		Response Percent	Response Count
More attractive		1.1%	4
As attractive		6.1%	22
Less attractive		4.1%	15
Never was attractive		6.3%	23
Don't Know/Never used it		40.2%	146
Don't Know/Never heard of it		42.1%	153
Other comments: view			15

6. Google Shopper
	answered question		363
	skipped question		2
		Response Percent	Response Count
More attractive		4.4%	16
As attractive		12.1%	44
Less attractive		1.9%	7
Never was attractive		9.1%	33
Don't Know/Never used it		52.3%	190
Don't Know/Never heard of it		20.1%	73
Other comments: view			15

7. Foursquare
	answered question		364
	skipped question		1
		Response Percent	Response Count
More attractive		6.0%	22
As attractive		11.0%	40
Less attractive		15.4%	56
Never was attractive		26.9%	98
Don't Know/Never used it		31.9%	116
Don't Know/Never heard of it		8.8%	32
Other comments: view			37

8. Scan It! (Stop & Shop)
	answered question		364
	skipped question		1
		Response Percent	Response Count
More attractive		4.4%	16
As attractive		6.9%	25
Less attractive		2.5%	9
Never was attractive		4.4%	16
Don't Know/Never used it		44.0%	160
Don't Know/Never heard of it		37.9%	138
Other comments: view			16

9. Priceline
	answered question		363
	skipped question		2
		Response Percent	Response Count
More attractive		4.4%	16
As attractive		27.3%	99
Less attractive		18.2%	66
Never was attractive		19.3%	70
Don't Know/Never used it		27.3%	99
Don't Know/Never heard of it		3.6%	13
Other comments: view			27

10. Amazon
	answered question		364
	skipped question		1
		Response Percent	Response Count
More attractive		39.0%	142
As attractive		49.7%	181
Less attractive		4.9%	18
Never was attractive		3.0%	11
Don't Know/Never used it		3.3%	12
Don't Know/Never heard of it		0.0%	0
Other comments: view			46

11. eBay
	answered question		364
	skipped question		1
		Response Percent	Response Count
More attractive		5.2%	19
As attractive		34.9%	127
Less attractive		36.0%	131
Never was attractive		16.5%	60
Don't Know/Never used it		7.4%	27
Don't Know/Never heard of it		0.0%	0
Other comments: view			34

12. TripAdvisor
	answered question		362
	skipped question		3
		Response Percent	Response Count
More attractive		12.2%	44
As attractive		27.6%	100
Less attractive		7.5%	27
Never was attractive		14.4%	52
Don't Know/Never used it		32.9%	119
Don't Know/Never heard of it		5.5%	20
Other comments: view			19

13. Alice
	answered question		362
	skipped question		3
		Response Percent	Response Count
More attractive		2.2%	8
As attractive		4.7%	17
Less attractive		2.2%	8
Never was attractive		3.9%	14
Don't Know/Never used it		32.0%	116
Don't Know/Never heard of it		55.0%	199
Other comments: view			7

14. Gilt
	answered question		363
	skipped question		2
		Response Percent	Response Count
More attractive		5.8%	21
As attractive		13.2%	48
Less attractive		8.0%	29
Never was attractive		6.1%	22
Don't Know/Never used it		27.8%	101
Don't Know/Never heard of it		39.1%	142
Other comments: view			20

15. Woot
	answered question		362
	skipped question		3
		Response Percent	Response Count
More attractive		1.4%	5
As attractive		9.9%	36
Less attractive		6.9%	25
Never was attractive		4.4%	16
Don't Know/Never used it		31.5%	114
Don't Know/Never heard of it		45.9%	166
Other comments: view			13

16. Yelp
	answered question		314
	skipped question		51
		Response Percent	Response Count
More attractive		14.0%	44
As attractive		28.3%	89
Less attractive		9.2%	29
Never was attractive		12.4%	39
Don't Know/Never used it		24.2%	76
Don't Know/Never heard of it		11.8%	37
Other comments: view			23

17. RedLaser
	answered question		361
	skipped question		4
		Response Percent	Response Count
More attractive		1.7%	6
As attractive		7.5%	27
Less attractive		2.8%	10
Never was attractive		1.7%	6
Don't Know/Never used it		32.1%	116
Don't Know/Never heard of it		54.3%	196
Other comments: view			11

18. Facebook Places
	answered question		361
	skipped question		4
		Response Percent	Response Count
More attractive		5.3%	19
As attractive		10.8%	39
Less attractive		9.7%	35
Never was attractive		21.3%	77
Don't Know/Never used it		36.0%	130
Don't Know/Never heard of it		16.9%	61
Other comments: view			15

19. Google
	answered question		363
	skipped question		2
		Response Percent	Response Count
More attractive		46.3%	168
As attractive		46.8%	170
Less attractive		5.5%	20
Never was attractive		0.8%	3
Don't Know/Never used it		0.6%	2
Don't Know/Never heard of it		0.0%	0
Other comments: view			39

20. Amazon Mobile
	answered question		362
	skipped question		3
		Response Percent	Response Count
More attractive		5.2%	19
As attractive		13.8%	50
Less attractive		2.2%	8
Never was attractive		7.5%	27
Don't Know/Never used it		58.6%	212
Don't Know/Never heard of it		12.7%	46
Other comments: view			8

21. Which digital tool do you love the most and why?
	answered question	243
	skipped question	122
		Response Count
view		243

22. What digital tool do you wish were available, but isn't?
	answered question	140
	skipped question	225
		Response Count
view		140

23. Is your employer:
	answered question		362
	skipped question		3
		Response Percent	Response Count
Agency		39.8%	144
Manufacturer		9.7%	35
Service Industry		4.1%	15
Consulting Firm		14.1%	51
Marketing Services		9.9%	36
Media		2.5%	9
Academia		3.3%	12
Not-For-Profit		3.0%	11
Retail		3.6%	13
Other (please specify) view		9.9%	36

24. If Manufacturer or Service industry, which Industry:
	answered question		131
	skipped question		234
		Response Percent	Response Count
Apparel		1.5%	2
Automotive		2.3%	3
Computer/Software		5.3%	7
Consumer Electronics		0.8%	1
Financial Services		8.4%	11
Healthcare/Pharmaceutical		3.1%	4
Media/Entertainment		9.2%	12
Packaged Goods		26.0%	34
Restaurant		1.5%	2
Retail		11.5%	15
Telecomm		1.5%	2
Travel & Leisure		3.1%	4
Other (please specify) view		26.0%	34

25. Size of Company:
	answered question		325
	skipped question		40
		Response Percent	Response Count
Less Than $500MM		64.6%	210
$501MM - $999MM		11.1%	36
$1B - $2B		5.5%	18
$2B-$5B		4.9%	16
$5B- $10B		5.2%	17
$10B+		8.6%	28

26. Number of years in marketing:
	answered question		345
	skipped question		20
		Response Percent	Response Count
More than 15		53.6%	185
Ten to 15		16.5%	57
Five to 10		12.8%	44
Fewer than 5		17.1%	59

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