Cool Tools?
1. Twitter
  answered question 365
 
skipped question
0
  Response
Percent
Response
Count
More attractive
20.5% 75
As attractive
16.2% 59
Less attractive
19.5% 71
Never was attractive
29.6% 108
Don't Know/Never used it
14.0% 51
Don't Know/Never heard of it
0.3% 1
Other comments:
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57
2. Facebook
  answered question 365
 
skipped question
0
  Response
Percent
Response
Count
More attractive
23.6% 86
As attractive
31.0% 113
Less attractive
37.5% 137
Never was attractive
5.2% 19
Don't Know/Never used it
2.7% 10
Don't Know/Never heard of it   0.0% 0
Other comments:
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64
3. Groupon
  answered question 362
 
skipped question
3
  Response
Percent
Response
Count
More attractive
17.1% 62
As attractive
23.5% 85
Less attractive
27.6% 100
Never was attractive
10.8% 39
Don't Know/Never used it
19.3% 70
Don't Know/Never heard of it
1.7% 6
Other comments:
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62
4. LivingSocial
  answered question 363
 
skipped question
2
  Response
Percent
Response
Count
More attractive
10.7% 39
As attractive
17.1% 62
Less attractive
15.2% 55
Never was attractive
8.0% 29
Don't Know/Never used it
34.7% 126
Don't Know/Never heard of it
14.3% 52
Other comments:
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28
5. ShopKick
  answered question 363
 
skipped question
2
  Response
Percent
Response
Count
More attractive
1.1% 4
As attractive
6.1% 22
Less attractive
4.1% 15
Never was attractive
6.3% 23
Don't Know/Never used it
40.2% 146
Don't Know/Never heard of it
42.1% 153
Other comments:
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15
6. Google Shopper
  answered question 363
 
skipped question
2
  Response
Percent
Response
Count
More attractive
4.4% 16
As attractive
12.1% 44
Less attractive
1.9% 7
Never was attractive
9.1% 33
Don't Know/Never used it
52.3% 190
Don't Know/Never heard of it
20.1% 73
Other comments:
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15
7. Foursquare
  answered question 364
 
skipped question
1
  Response
Percent
Response
Count
More attractive
6.0% 22
As attractive
11.0% 40
Less attractive
15.4% 56
Never was attractive
26.9% 98
Don't Know/Never used it
31.9% 116
Don't Know/Never heard of it
8.8% 32
Other comments:
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37
8. Scan It! (Stop & Shop)
  answered question 364
 
skipped question
1
  Response
Percent
Response
Count
More attractive
4.4% 16
As attractive
6.9% 25
Less attractive
2.5% 9
Never was attractive
4.4% 16
Don't Know/Never used it
44.0% 160
Don't Know/Never heard of it
37.9% 138
Other comments:
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16
9. Priceline
  answered question 363
 
skipped question
2
  Response
Percent
Response
Count
More attractive
4.4% 16
As attractive
27.3% 99
Less attractive
18.2% 66
Never was attractive
19.3% 70
Don't Know/Never used it
27.3% 99
Don't Know/Never heard of it
3.6% 13
Other comments:
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27
10. Amazon
  answered question 364
 
skipped question
1
  Response
Percent
Response
Count
More attractive
39.0% 142
As attractive
49.7% 181
Less attractive
4.9% 18
Never was attractive
3.0% 11
Don't Know/Never used it
3.3% 12
Don't Know/Never heard of it   0.0% 0
Other comments:
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46
11. eBay
  answered question 364
 
skipped question
1
  Response
Percent
Response
Count
More attractive
5.2% 19
As attractive
34.9% 127
Less attractive
36.0% 131
Never was attractive
16.5% 60
Don't Know/Never used it
7.4% 27
Don't Know/Never heard of it   0.0% 0
Other comments:
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34
12. TripAdvisor
  answered question 362
 
skipped question
3
  Response
Percent
Response
Count
More attractive
12.2% 44
As attractive
27.6% 100
Less attractive
7.5% 27
Never was attractive
14.4% 52
Don't Know/Never used it
32.9% 119
Don't Know/Never heard of it
5.5% 20
Other comments:
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19
13. Alice
  answered question 362
 
skipped question
3
  Response
Percent
Response
Count
More attractive
2.2% 8
As attractive
4.7% 17
Less attractive
2.2% 8
Never was attractive
3.9% 14
Don't Know/Never used it
32.0% 116
Don't Know/Never heard of it
55.0% 199
Other comments:
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7
14. Gilt
  answered question 363
 
skipped question
2
  Response
Percent
Response
Count
More attractive
5.8% 21
As attractive
13.2% 48
Less attractive
8.0% 29
Never was attractive
6.1% 22
Don't Know/Never used it
27.8% 101
Don't Know/Never heard of it
39.1% 142
Other comments:
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20
15. Woot
  answered question 362
 
skipped question
3
  Response
Percent
Response
Count
More attractive
1.4% 5
As attractive
9.9% 36
Less attractive
6.9% 25
Never was attractive
4.4% 16
Don't Know/Never used it
31.5% 114
Don't Know/Never heard of it
45.9% 166
Other comments:
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13
16. Yelp
  answered question 314
 
skipped question
51
  Response
Percent
Response
Count
More attractive
14.0% 44
As attractive
28.3% 89
Less attractive
9.2% 29
Never was attractive
12.4% 39
Don't Know/Never used it
24.2% 76
Don't Know/Never heard of it
11.8% 37
Other comments:
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23
17. RedLaser
  answered question 361
 
skipped question
4
  Response
Percent
Response
Count
More attractive
1.7% 6
As attractive
7.5% 27
Less attractive
2.8% 10
Never was attractive
1.7% 6
Don't Know/Never used it
32.1% 116
Don't Know/Never heard of it
54.3% 196
Other comments:
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11
18. Facebook Places
  answered question 361
 
skipped question
4
  Response
Percent
Response
Count
More attractive
5.3% 19
As attractive
10.8% 39
Less attractive
9.7% 35
Never was attractive
21.3% 77
Don't Know/Never used it
36.0% 130
Don't Know/Never heard of it
16.9% 61
Other comments:
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15
19. Google
  answered question 363
 
skipped question
2
  Response
Percent
Response
Count
More attractive
46.3% 168
As attractive
46.8% 170
Less attractive
5.5% 20
Never was attractive
0.8% 3
Don't Know/Never used it
0.6% 2
Don't Know/Never heard of it   0.0% 0
Other comments:
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39
20. Amazon Mobile
  answered question 362
 
skipped question
3
  Response
Percent
Response
Count
More attractive
5.2% 19
As attractive
13.8% 50
Less attractive
2.2% 8
Never was attractive
7.5% 27
Don't Know/Never used it
58.6% 212
Don't Know/Never heard of it
12.7% 46
Other comments:
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8
21. Which digital tool do you love the most and why?
  answered question 243
 
skipped question
122
  Response
Count
view 243
22. What digital tool do you wish were available, but isn't?
  answered question 140
 
skipped question
225
  Response
Count
view 140
23. Is your employer:
  answered question 362
 
skipped question
3
  Response
Percent
Response
Count
Agency
39.8% 144
Manufacturer
9.7% 35
Service Industry
4.1% 15
Consulting Firm
14.1% 51
Marketing Services
9.9% 36
Media
2.5% 9
Academia
3.3% 12
Not-For-Profit
3.0% 11
Retail
3.6% 13
Other (please specify)
view
9.9% 36
24. If Manufacturer or Service industry, which Industry:
  answered question 131
 
skipped question
234
  Response
Percent
Response
Count
Apparel
1.5% 2
Automotive
2.3% 3
Computer/Software
5.3% 7
Consumer Electronics
0.8% 1
Financial Services
8.4% 11
Healthcare/Pharmaceutical
3.1% 4
Media/Entertainment
9.2% 12
Packaged Goods
26.0% 34
Restaurant
1.5% 2
Retail
11.5% 15
Telecomm
1.5% 2
Travel & Leisure
3.1% 4
Other (please specify)
view
26.0% 34
25. Size of Company:
  answered question 325
 
skipped question
40
  Response
Percent
Response
Count
Less Than $500MM
64.6% 210
$501MM - $999MM
11.1% 36
$1B - $2B
5.5% 18
$2B-$5B
4.9% 16
$5B- $10B
5.2% 17
$10B+
8.6% 28
26. Number of years in marketing:
  answered question 345
 
skipped question
20
  Response
Percent
Response
Count
More than 15
53.6% 185
Ten to 15
16.5% 57
Five to 10
12.8% 44
Fewer than 5
17.1% 59

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