Digital Addiction
1. Do you consider yourself addicted to digital devices (computers, phones, etc.)?
  answered question 204
 
skipped question 1
  Response
Percent
Response
Count
Yes
35.8% 73
No
20.1% 41
Maybe a little
44.1% 90
viewOther comments: 19
2. On average, how many hours a day are you using a digital device?
  answered question 205
 
skipped question 0
  Response
Percent
Response
Count
18-24
5.4% 11
12-18
23.4% 48
6-12
56.1% 115
1-6
15.1% 31
0   0.0% 0
viewOther comments: 15
3. If zero, which planet are you living on?
  answered question 22
 
skipped question 183
  Response
Percent
Response
Count
Mercury
4.5% 1
Venus
9.1% 2
Earth
63.6% 14
Mars   0.0% 0
Jupiter
9.1% 2
Saturn
4.5% 1
Uranus
4.5% 1
Neptune
4.5% 1
viewOther comments: 22
4. Do you use digital devices more than you’d like?
  answered question 204
 
skipped question 1
  Response
Percent
Response
Count
Yes
33.8% 69
No
33.8% 69
Maybe a little
32.4% 66
viewOther comments: 14
5. What is the primary purpose of your usage?
  answered question 203
 
skipped question 2
  Response
Percent
Response
Count
Mostly Business
50.7% 103
Mostly Pleasure
3.4% 7
Neither Business Nor Pleasure   0.0% 0
Equally Business and Pleasure
45.8% 93
viewOther comments: 8
6. Do you consciously try to limit your usage?
  answered question 203
 
skipped question 2
  Response
Percent
Response
Count
Yes
26.1% 53
No
46.3% 94
Maybe a little
27.6% 56
viewOther comments: 13
7. What is your digital device-of-choice?
  answered question 200
 
skipped question 5
  Response
Percent
Response
Count
Laptop Computer
49.0% 98
Desktop Computer
26.0% 52
Netbook
2.0% 4
Tablet
1.5% 3
Mobile Phone
18.0% 36
MP3 Player
0.5% 1
Gaming Console   0.0% 0
Other
3.0% 6
viewOther comments: 35
8. Which are the most addictive digital activities for you? (pick all that apply)
  answered question 205
 
skipped question 0
  Response
Percent
Response
Count
Email
89.3% 183
Facebook
33.2% 68
Games
12.2% 25
Shopping
20.5% 42
News Feeds
45.9% 94
Surveys
6.8% 14
Twitter
9.8% 20
Blogs
24.9% 51
Forums
8.8% 18
Search
36.6% 75
Video Chat
0.5% 1
Instant Messaging
12.7% 26
Texting
31.2% 64
Phone Calls
28.3% 58
YouTube
8.8% 18
Flickr
2.9% 6
MP3/Music
16.1% 33
None of the above
0.5% 1
All of the above   0.0% 0
viewOther comments: 16
9. If you are addicted to Facebook, what do you find so addictive?
  answered question 68
 
skipped question 137
  Response
Count
view 68
10. If you are addicted to Twitter, what do you find so addictive?
  answered question 34
 
skipped question 171
  Response
Count
view 34
11. If you are not addicted to a digital device, what is your advice to those who are?
  answered question 52
 
skipped question 153
  Response
Count
view 52
12. Type of company:
  answered question 205
 
skipped question 0
  Response
Percent
Response
Count
Agency
17.1% 35
Manufacturer
17.6% 36
Service Industry
10.7% 22
Consulting Firm
17.6% 36
Marketing Services
11.2% 23
Media
4.9% 10
Academia
3.9% 8
Not-For-Profit
3.9% 8
Retail
3.4% 7
viewOther (please specify)
9.8% 20
13. If Manufacturer or Service industry, which Industry:
  answered question 91
 
skipped question 114
  Response
Percent
Response
Count
Apparel
2.2% 2
Automotive
3.3% 3
Computer/Software
9.9% 9
Consumer Electronics
1.1% 1
Financial Services
6.6% 6
Healthcare/Pharmaceutical
2.2% 2
Media/Entertainment
12.1% 11
Packaged Goods
19.8% 18
Restaurant
1.1% 1
Retail
4.4% 4
Telecomm
4.4% 4
Travel & Leisure
2.2% 2
viewOther (please specify)
30.8% 28
14. Size of Company:
  answered question 189
 
skipped question 16
  Response
Percent
Response
Count
Less Than $500MM
59.8% 113
$501MM - $999MM
13.8% 26
$1B - $2B
5.8% 11
$2B-$5B
4.8% 9
$5B- $10B
3.7% 7
$10B+
12.2% 23
15. Number of years in marketing:
  answered question 192
 
skipped question 13
  Response
Percent
Response
Count
More than 15
67.7% 130
Ten to 15
16.7% 32
Five to 10
7.8% 15
Fewer than 5
7.8% 15

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