Eating Media
| 1. Google | |||
|---|---|---|---|
| answered question | 170 | ||
|
|
skipped question |
1
|
|
| Response Percent |
Response Count |
||
| Favorable |
 |
82.4% | 140 |
| Unfavorable |
|
4.7% | 8 |
| Neutral |
|
12.9% | 22 |
| Don't Know | 0.0% | 0 | |
| No Opinion | 0.0% | 0 | |
| viewOther comments: |
27 | ||
| 2. Bing | |||
|---|---|---|---|
| answered question | 169 | ||
|
|
skipped question |
2
|
|
| Response Percent |
Response Count |
||
| Favorable |
|
17.2% | 29 |
| Unfavorable |
|
8.9% | 15 |
| Neutral |
|
32.0% | 54 |
| Don't Know |
|
34.3% | 58 |
| No Opinion |
|
7.7% | 13 |
| viewOther comments: |
28 | ||
| 3. Yahoo! | |||
|---|---|---|---|
| answered question | 169 | ||
|
|
skipped question |
2
|
|
| Response Percent |
Response Count |
||
| Favorable |
|
32.5% | 55 |
| Unfavorable |
|
17.8% | 30 |
| Neutral |
|
43.8% | 74 |
| Don't Know |
|
3.0% | 5 |
| No Opinion |
|
3.0% | 5 |
| viewOther comments: |
21 | ||
| 4. YouTube | |||
|---|---|---|---|
| answered question | 170 | ||
|
|
skipped question |
1
|
|
| Response Percent |
Response Count |
||
| Favorable |
|
65.3% | 111 |
| Unfavorable |
|
5.9% | 10 |
| Neutral |
|
25.9% | 44 |
| Don't Know |
|
2.4% | 4 |
| No Opinion |
|
0.6% | 1 |
| viewOther comments: |
22 | ||
| 5. Flickr | |||
|---|---|---|---|
| answered question | 169 | ||
|
|
skipped question |
2
|
|
| Response Percent |
Response Count |
||
| Favorable |
|
26.6% | 45 |
| Unfavorable |
|
5.9% | 10 |
| Neutral |
|
40.8% | 69 |
| Don't Know |
|
17.8% | 30 |
| No Opinion |
|
8.9% | 15 |
| viewOther comments: |
8 | ||
| 6. Facebook | |||
|---|---|---|---|
| answered question | 166 | ||
|
|
skipped question |
5
|
|
| Response Percent |
Response Count |
||
| Favorable |
|
57.8% | 96 |
| Unfavorable |
|
16.3% | 27 |
| Neutral |
|
25.3% | 42 |
| Don't Know |
|
0.6% | 1 |
| No Opinion | 0.0% | 0 | |
| viewOther comments: |
24 | ||
| 7. LinkedIn | |||
|---|---|---|---|
| answered question | 169 | ||
|
|
skipped question |
2
|
|
| Response Percent |
Response Count |
||
| Favorable |
|
60.4% | 102 |
| Unfavorable |
|
6.5% | 11 |
| Neutral |
|
26.6% | 45 |
| Don't Know |
|
4.7% | 8 |
| No Opinion |
|
1.8% | 3 |
| viewOther comments: |
23 | ||
| 8. MySpace | |||
|---|---|---|---|
| answered question | 170 | ||
|
|
skipped question |
1
|
|
| Response Percent |
Response Count |
||
| Favorable |
|
11.2% | 19 |
| Unfavorable |
|
50.6% | 86 |
| Neutral |
|
22.9% | 39 |
| Don't Know |
|
9.4% | 16 |
| No Opinion |
|
5.9% | 10 |
| viewOther comments: |
24 | ||
| 9. Twitter | |||
|---|---|---|---|
| answered question | 169 | ||
|
|
skipped question |
2
|
|
| Response Percent |
Response Count |
||
| Favorable |
|
47.9% | 81 |
| Unfavorable |
|
24.9% | 42 |
| Neutral |
|
21.3% | 36 |
| Don't Know |
|
4.7% | 8 |
| No Opinion |
|
1.2% | 2 |
| viewOther comments: |
31 | ||
| 10. The New York Times | |||
|---|---|---|---|
| answered question | 168 | ||
|
|
skipped question |
3
|
|
| Response Percent |
Response Count |
||
| Favorable |
|
66.1% | 111 |
| Unfavorable |
|
14.3% | 24 |
| Neutral |
|
17.3% | 29 |
| Don't Know |
|
1.8% | 3 |
| No Opinion |
|
0.6% | 1 |
| viewOther comments: |
22 | ||
| 11. USA Today | |||
|---|---|---|---|
| answered question | 168 | ||
|
|
skipped question |
3
|
|
| Response Percent |
Response Count |
||
| Favorable |
|
42.9% | 72 |
| Unfavorable |
|
19.0% | 32 |
| Neutral |
|
32.7% | 55 |
| Don't Know |
|
1.8% | 3 |
| No Opinion |
|
3.6% | 6 |
| viewOther comments: |
22 | ||
| 12. Newsweek | |||
|---|---|---|---|
| answered question | 169 | ||
|
|
skipped question |
2
|
|
| Response Percent |
Response Count |
||
| Favorable |
|
30.8% | 52 |
| Unfavorable |
|
23.7% | 40 |
| Neutral |
|
38.5% | 65 |
| Don't Know |
|
4.1% | 7 |
| No Opinion |
|
3.0% | 5 |
| viewOther comments: |
19 | ||
| 13. The Economist | |||
|---|---|---|---|
| answered question | 168 | ||
|
|
skipped question |
3
|
|
| Response Percent |
Response Count |
||
| Favorable |
|
48.8% | 82 |
| Unfavorable |
|
7.7% | 13 |
| Neutral |
|
27.4% | 46 |
| Don't Know |
|
11.9% | 20 |
| No Opinion |
|
4.2% | 7 |
| viewOther comments: |
17 | ||
| 14. Forbes | |||
|---|---|---|---|
| answered question | 166 | ||
|
|
skipped question |
5
|
|
| Response Percent |
Response Count |
||
| Favorable |
|
38.6% | 64 |
| Unfavorable |
|
10.2% | 17 |
| Neutral |
|
39.2% | 65 |
| Don't Know |
|
7.8% | 13 |
| No Opinion |
|
4.2% | 7 |
| viewOther comments: |
15 | ||
| 15. CNN | |||
|---|---|---|---|
| answered question | 168 | ||
|
|
skipped question |
3
|
|
| Response Percent |
Response Count |
||
| Favorable |
|
51.2% | 86 |
| Unfavorable |
|
19.6% | 33 |
| Neutral |
|
25.0% | 42 |
| Don't Know |
|
2.4% | 4 |
| No Opinion |
|
1.8% | 3 |
| viewOther comments: |
20 | ||
| 16. CBS-TV | |||
|---|---|---|---|
| answered question | 168 | ||
|
|
skipped question |
3
|
|
| Response Percent |
Response Count |
||
| Favorable |
|
29.8% | 50 |
| Unfavorable |
|
18.5% | 31 |
| Neutral |
|
44.6% | 75 |
| Don't Know |
|
3.0% | 5 |
| No Opinion |
|
4.2% | 7 |
| viewOther comments: |
15 | ||
| 17. Clear Channel Radio | |||
|---|---|---|---|
| answered question | 170 | ||
|
|
skipped question |
1
|
|
| Response Percent |
Response Count |
||
| Favorable |
|
12.9% | 22 |
| Unfavorable |
|
26.5% | 45 |
| Neutral |
|
28.2% | 48 |
| Don't Know |
|
21.2% | 36 |
| No Opinion |
|
11.2% | 19 |
| viewOther comments: |
14 | ||
| 18. Walmart.com | |||
|---|---|---|---|
| answered question | 168 | ||
|
|
skipped question |
3
|
|
| Response Percent |
Response Count |
||
| Favorable |
|
34.5% | 58 |
| Unfavorable |
|
24.4% | 41 |
| Neutral |
|
29.2% | 49 |
| Don't Know |
|
6.0% | 10 |
| No Opinion |
|
6.0% | 10 |
| viewOther comments: |
16 | ||
| 19. BestBuy.com | |||
|---|---|---|---|
| answered question | 168 | ||
|
|
skipped question |
3
|
|
| Response Percent |
Response Count |
||
| Favorable |
|
38.1% | 64 |
| Unfavorable |
|
11.3% | 19 |
| Neutral |
|
34.5% | 58 |
| Don't Know |
|
6.5% | 11 |
| No Opinion |
|
9.5% | 16 |
| 20. Target.com | |||
|---|---|---|---|
| answered question | 168 | ||
|
|
skipped question |
3
|
|
| Response Percent |
Response Count |
||
| Favorable |
|
61.9% | 104 |
| Unfavorable |
|
7.7% | 13 |
| Neutral |
|
19.0% | 32 |
| Don't Know |
|
8.3% | 14 |
| No Opinion |
|
3.0% | 5 |
| viewOther comments: |
12 | ||
| 21. IKEA Catalog | |||
|---|---|---|---|
| answered question | 167 | ||
|
|
skipped question |
4
|
|
| Response Percent |
Response Count |
||
| Favorable |
|
43.1% | 72 |
| Unfavorable |
|
10.8% | 18 |
| Neutral |
|
28.1% | 47 |
| Don't Know |
|
9.6% | 16 |
| No Opinion |
|
8.4% | 14 |
| viewOther comments: |
11 | ||
| 22. Walmart TV | |||
|---|---|---|---|
| answered question | 167 | ||
|
|
skipped question |
4
|
|
| Response Percent |
Response Count |
||
| Favorable |
|
3.6% | 6 |
| Unfavorable |
|
28.1% | 47 |
| Neutral |
|
18.6% | 31 |
| Don't Know |
|
39.5% | 66 |
| No Opinion |
|
10.2% | 17 |
| viewOther comments: |
7 | ||
| 23. How can Twitter help build national brands, if at all? | ||
|---|---|---|
| answered question | 90 | |
|
|
skipped question |
81
|
| Response Count |
||
| view |
90 | |
| 24. How can Facebook help build national brands, if at all? | ||
|---|---|---|
| answered question | 79 | |
|
|
skipped question |
92
|
| Response Count |
||
| view |
79 | |
| 25. Type of company: | |||
|---|---|---|---|
| answered question | 156 | ||
|
|
skipped question |
15
|
|
| Response Percent |
Response Count |
||
| Agency |
|
24.4% | 38 |
| Manufacturer |
|
10.9% | 17 |
| Service Industry |
|
6.4% | 10 |
| Consulting Firm |
|
17.9% | 28 |
| Marketing Services |
|
9.6% | 15 |
| Media |
|
9.0% | 14 |
| Academia |
|
2.6% | 4 |
| Not-For-Profit |
|
3.8% | 6 |
| Retail |
|
7.7% | 12 |
| viewOther (please specify) |
|
7.7% | 12 |
| 26. If Manufacturer or Service industry, which Industry: | |||
|---|---|---|---|
| answered question | 68 | ||
|
|
skipped question |
103
|
|
| Response Percent |
Response Count |
||
| Apparel | 0.0% | 0 | |
| Automotive |
|
5.9% | 4 |
| Computer/Software |
|
7.4% | 5 |
| Consumer Electronics |
|
1.5% | 1 |
| Financial Services |
|
5.9% | 4 |
| Healthcare/Pharmaceutical |
|
5.9% | 4 |
| Media/Entertainment |
|
11.8% | 8 |
| Packaged Goods |
|
25.0% | 17 |
| Restaurant | 0.0% | 0 | |
| Retail |
|
8.8% | 6 |
| Telecomm | 0.0% | 0 | |
| Travel & Leisure |
|
7.4% | 5 |
| viewOther (please specify) |
|
20.6% | 14 |
| 27. Size of Company: | |||
|---|---|---|---|
| answered question | 148 | ||
|
|
skipped question |
23
|
|
| Response Percent |
Response Count |
||
| Less Than $500MM |
|
62.8% | 93 |
| $501MM - $999MM |
|
10.8% | 16 |
| $1B - $2B |
|
8.1% | 12 |
| $2B-$5B |
|
4.1% | 6 |
| $5B- $10B |
|
2.0% | 3 |
| $10B+ |
|
12.2% | 18 |
| 28. Your Title: | ||
|---|---|---|
| answered question | 121 | |
|
|
skipped question |
50
|
| Response Count |
||
| view |
121 | |
| 29. Number of years in marketing: | |||
|---|---|---|---|
| answered question | 155 | ||
|
|
skipped question |
16
|
|
| Response Percent |
Response Count |
||
| More than 15 |
|
59.4% | 92 |
| Ten to 15 |
|
18.1% | 28 |
| Five to 10 |
|
12.3% | 19 |
| Fewer than 5 |
|
10.3% | 16 |