Eating Media
1. Google
  answered question 170
 
skipped question
1
  Response
Percent
Response
Count
Favorable
82.4% 140
Unfavorable
4.7% 8
Neutral
12.9% 22
Don't Know   0.0% 0
No Opinion   0.0% 0
viewOther comments: 27
2. Bing
  answered question 169
 
skipped question
2
  Response
Percent
Response
Count
Favorable
17.2% 29
Unfavorable
8.9% 15
Neutral
32.0% 54
Don't Know
34.3% 58
No Opinion
7.7% 13
viewOther comments: 28
3. Yahoo!
  answered question 169
 
skipped question
2
  Response
Percent
Response
Count
Favorable
32.5% 55
Unfavorable
17.8% 30
Neutral
43.8% 74
Don't Know
3.0% 5
No Opinion
3.0% 5
viewOther comments: 21
4. YouTube
  answered question 170
 
skipped question
1
  Response
Percent
Response
Count
Favorable
65.3% 111
Unfavorable
5.9% 10
Neutral
25.9% 44
Don't Know
2.4% 4
No Opinion
0.6% 1
viewOther comments: 22
5. Flickr
  answered question 169
 
skipped question
2
  Response
Percent
Response
Count
Favorable
26.6% 45
Unfavorable
5.9% 10
Neutral
40.8% 69
Don't Know
17.8% 30
No Opinion
8.9% 15
viewOther comments: 8
6. Facebook
  answered question 166
 
skipped question
5
  Response
Percent
Response
Count
Favorable
57.8% 96
Unfavorable
16.3% 27
Neutral
25.3% 42
Don't Know
0.6% 1
No Opinion   0.0% 0
viewOther comments: 24
7. LinkedIn
  answered question 169
 
skipped question
2
  Response
Percent
Response
Count
Favorable
60.4% 102
Unfavorable
6.5% 11
Neutral
26.6% 45
Don't Know
4.7% 8
No Opinion
1.8% 3
viewOther comments: 23
8. MySpace
  answered question 170
 
skipped question
1
  Response
Percent
Response
Count
Favorable
11.2% 19
Unfavorable
50.6% 86
Neutral
22.9% 39
Don't Know
9.4% 16
No Opinion
5.9% 10
viewOther comments: 24
9. Twitter
  answered question 169
 
skipped question
2
  Response
Percent
Response
Count
Favorable
47.9% 81
Unfavorable
24.9% 42
Neutral
21.3% 36
Don't Know
4.7% 8
No Opinion
1.2% 2
viewOther comments: 31
10. The New York Times
  answered question 168
 
skipped question
3
  Response
Percent
Response
Count
Favorable
66.1% 111
Unfavorable
14.3% 24
Neutral
17.3% 29
Don't Know
1.8% 3
No Opinion
0.6% 1
viewOther comments: 22
11. USA Today
  answered question 168
 
skipped question
3
  Response
Percent
Response
Count
Favorable
42.9% 72
Unfavorable
19.0% 32
Neutral
32.7% 55
Don't Know
1.8% 3
No Opinion
3.6% 6
viewOther comments: 22
12. Newsweek
  answered question 169
 
skipped question
2
  Response
Percent
Response
Count
Favorable
30.8% 52
Unfavorable
23.7% 40
Neutral
38.5% 65
Don't Know
4.1% 7
No Opinion
3.0% 5
viewOther comments: 19
13. The Economist
  answered question 168
 
skipped question
3
  Response
Percent
Response
Count
Favorable
48.8% 82
Unfavorable
7.7% 13
Neutral
27.4% 46
Don't Know
11.9% 20
No Opinion
4.2% 7
viewOther comments: 17
14. Forbes
  answered question 166
 
skipped question
5
  Response
Percent
Response
Count
Favorable
38.6% 64
Unfavorable
10.2% 17
Neutral
39.2% 65
Don't Know
7.8% 13
No Opinion
4.2% 7
viewOther comments: 15
15. CNN
  answered question 168
 
skipped question
3
  Response
Percent
Response
Count
Favorable
51.2% 86
Unfavorable
19.6% 33
Neutral
25.0% 42
Don't Know
2.4% 4
No Opinion
1.8% 3
viewOther comments: 20
16. CBS-TV
  answered question 168
 
skipped question
3
  Response
Percent
Response
Count
Favorable
29.8% 50
Unfavorable
18.5% 31
Neutral
44.6% 75
Don't Know
3.0% 5
No Opinion
4.2% 7
viewOther comments: 15
17. Clear Channel Radio
  answered question 170
 
skipped question
1
  Response
Percent
Response
Count
Favorable
12.9% 22
Unfavorable
26.5% 45
Neutral
28.2% 48
Don't Know
21.2% 36
No Opinion
11.2% 19
viewOther comments: 14
18. Walmart.com
  answered question 168
 
skipped question
3
  Response
Percent
Response
Count
Favorable
34.5% 58
Unfavorable
24.4% 41
Neutral
29.2% 49
Don't Know
6.0% 10
No Opinion
6.0% 10
viewOther comments: 16
19. BestBuy.com
  answered question 168
 
skipped question
3
  Response
Percent
Response
Count
Favorable
38.1% 64
Unfavorable
11.3% 19
Neutral
34.5% 58
Don't Know
6.5% 11
No Opinion
9.5% 16
20. Target.com
  answered question 168
 
skipped question
3
  Response
Percent
Response
Count
Favorable
61.9% 104
Unfavorable
7.7% 13
Neutral
19.0% 32
Don't Know
8.3% 14
No Opinion
3.0% 5
viewOther comments: 12
21. IKEA Catalog
  answered question 167
 
skipped question
4
  Response
Percent
Response
Count
Favorable
43.1% 72
Unfavorable
10.8% 18
Neutral
28.1% 47
Don't Know
9.6% 16
No Opinion
8.4% 14
viewOther comments: 11
22. Walmart TV
  answered question 167
 
skipped question
4
  Response
Percent
Response
Count
Favorable
3.6% 6
Unfavorable
28.1% 47
Neutral
18.6% 31
Don't Know
39.5% 66
No Opinion
10.2% 17
viewOther comments: 7
23. How can Twitter help build national brands, if at all?
  answered question 90
 
skipped question
81
  Response
Count
view 90
24. How can Facebook help build national brands, if at all?
  answered question 79
 
skipped question
92
  Response
Count
view 79
25. Type of company:
  answered question 156
 
skipped question
15
  Response
Percent
Response
Count
Agency
24.4% 38
Manufacturer
10.9% 17
Service Industry
6.4% 10
Consulting Firm
17.9% 28
Marketing Services
9.6% 15
Media
9.0% 14
Academia
2.6% 4
Not-For-Profit
3.8% 6
Retail
7.7% 12
viewOther (please specify)
7.7% 12
26. If Manufacturer or Service industry, which Industry:
  answered question 68
 
skipped question
103
  Response
Percent
Response
Count
Apparel   0.0% 0
Automotive
5.9% 4
Computer/Software
7.4% 5
Consumer Electronics
1.5% 1
Financial Services
5.9% 4
Healthcare/Pharmaceutical
5.9% 4
Media/Entertainment
11.8% 8
Packaged Goods
25.0% 17
Restaurant   0.0% 0
Retail
8.8% 6
Telecomm   0.0% 0
Travel & Leisure
7.4% 5
viewOther (please specify)
20.6% 14
27. Size of Company:
  answered question 148
 
skipped question
23
  Response
Percent
Response
Count
Less Than $500MM
62.8% 93
$501MM - $999MM
10.8% 16
$1B - $2B
8.1% 12
$2B-$5B
4.1% 6
$5B- $10B
2.0% 3
$10B+
12.2% 18
28. Your Title:
  answered question 121
 
skipped question
50
  Response
Count
view 121
29. Number of years in marketing:
  answered question 155
 
skipped question
16
  Response
Percent
Response
Count
More than 15
59.4% 92
Ten to 15
18.1% 28
Five to 10
12.3% 19
Fewer than 5
10.3% 16

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