Innnovative or Not?
1. Automotive Industry
 answered question303
 
skipped question
2
 Response
Percent
Response
Count
Innovative
49.8%151
Not Innovative
47.2%143
Don't Know
2.0%6
Don't Care
1.0%3
viewOther comments:65
2. Airline Industry
 answered question302
 
skipped question
3
 Response
Percent
Response
Count
Innovative
7.3%22
Not Innovative
91.1%275
Don't Know
1.7%5
Don't Care 0.0%0
viewOther comments:49
3. Car Rental Industry
 answered question304
 
skipped question
1
 Response
Percent
Response
Count
Innovative
10.2%31
Not Innovative
79.9%243
Don't Know
6.3%19
Don't Care
3.6%11
viewOther comments:31
4. Hotel Industry
 answered question304
 
skipped question
1
 Response
Percent
Response
Count
Innovative
31.6%96
Not Innovative
61.5%187
Don't Know
6.3%19
Don't Care
0.7%2
viewOther comments:36
5. Mobile Phones Industry
 answered question303
 
skipped question
2
 Response
Percent
Response
Count
Innovative
90.4%274
Not Innovative
7.6%23
Don't Know
1.0%3
Don't Care
1.0%3
viewOther comments:31
6. Wireless Services
 answered question302
 
skipped question
3
 Response
Percent
Response
Count
Innovative
40.7%123
Not Innovative
50.0%151
Don't Know
8.3%25
Don't Care
1.0%3
viewOther comments:27
7. Beer Industry
 answered question302
 
skipped question
3
 Response
Percent
Response
Count
Innovative
35.1%106
Not Innovative
54.3%164
Don't Know
4.6%14
Don't Care
6.0%18
viewOther comments:33
8. Wine Industry
 answered question302
 
skipped question
3
 Response
Percent
Response
Count
Innovative
39.7%120
Not Innovative
50.3%152
Don't Know
6.6%20
Don't Care
3.3%10
viewOther comments:38
9. Soft Drinks Industry
 answered question303
 
skipped question
2
 Response
Percent
Response
Count
Innovative
39.6%120
Not Innovative
46.5%141
Don't Know
3.3%10
Don't Care
10.6%32
viewOther comments:29
10. Quick-Serve Restaurants
 answered question303
 
skipped question
2
 Response
Percent
Response
Count
Innovative
37.3%113
Not Innovative
50.5%153
Don't Know
5.0%15
Don't Care
7.3%22
viewOther comments:30
11. Cosmetics Industry
 answered question303
 
skipped question
2
 Response
Percent
Response
Count
Innovative
47.5%144
Not Innovative
26.4%80
Don't Know
17.5%53
Don't Care
8.6%26
viewOther comments:26
12. Fashion / Apparel Industry
 answered question300
 
skipped question
5
 Response
Percent
Response
Count
Innovative
56.3%169
Not Innovative
25.7%77
Don't Know
8.0%24
Don't Care
10.0%30
viewOther comments:25
13. Supermarket Industry
 answered question301
 
skipped question
4
 Response
Percent
Response
Count
Innovative
32.6%98
Not Innovative
63.1%190
Don't Know
3.0%9
Don't Care
1.3%4
viewOther comments:37
14. Publishing Industry
 answered question301
 
skipped question
4
 Response
Percent
Response
Count
Innovative
28.6%86
Not Innovative
63.5%191
Don't Know
7.3%22
Don't Care
0.7%2
viewOther comments:36
15. Packaged Goods Industry
 answered question299
 
skipped question
6
 Response
Percent
Response
Count
Innovative
45.2%135
Not Innovative
46.2%138
Don't Know
6.4%19
Don't Care
2.3%7
viewOther comments:23
16. Movie Industry
 answered question302
 
skipped question
3
 Response
Percent
Response
Count
Innovative
43.0%130
Not Innovative
52.0%157
Don't Know
3.0%9
Don't Care
2.0%6
viewOther comments:34
17. Music Industry
 answered question302
 
skipped question
3
 Response
Percent
Response
Count
Innovative
39.7%120
Not Innovative
53.3%161
Don't Know
5.3%16
Don't Care
1.7%5
viewOther comments:25
18. Advertising Industry
 answered question301
 
skipped question
4
 Response
Percent
Response
Count
Innovative
53.2%160
Not Innovative
43.2%130
Don't Know
2.7%8
Don't Care
1.0%3
viewOther comments:34
19. Shopper Marketing
 answered question303
 
skipped question
2
 Response
Percent
Response
Count
Innovative
37.6%114
Not Innovative
37.0%112
Don't Know
21.8%66
Don't Care
3.6%11
viewOther comments:20
20. Social Media
 answered question303
 
skipped question
2
 Response
Percent
Response
Count
Innovative
82.5%250
Not Innovative
8.9%27
Don't Know
4.3%13
Don't Care
4.3%13
viewOther comments:27
21. What's the most innovative product or service you've experienced lately?
 answered question209
 
skipped question
96
 Response
Count
view209
22. Other than Steve Jobs, do have any heroes or heroines in innovation?
 answered question176
 
skipped question
129
 Response
Count
view176
23. Type of company:
 answered question294
 
skipped question
11
 Response
Percent
Response
Count
Agency
16.0%47
Manufacturer
18.7%55
Service Industry
7.1%21
Consulting Firm
23.5%69
Marketing Services
12.6%37
Media
5.1%15
Academia
3.7%11
Not-For-Profit
1.7%5
Retail
2.7%8
viewOther (please specify)
8.8%26
24. If Manufacturer or Service industry, which Industry:
 answered question117
 
skipped question
188
 Response
Percent
Response
Count
Apparel 0.0%0
Automotive
1.7%2
Computer/Software
7.7%9
Consumer Electronics
0.9%1
Financial Services
5.1%6
Healthcare/Pharmaceutical
6.0%7
Media/Entertainment
0.9%1
Packaged Goods
34.2%40
Restaurant
2.6%3
Retail
6.8%8
Telecomm
2.6%3
Travel & Leisure
0.9%1
viewOther (please specify)
30.8%36
25. Size of Company:
 answered question269
 
skipped question
36
 Response
Percent
Response
Count
Less Than $500MM
69.5%187
$501MM - $999MM
8.6%23
$1B - $2B
6.7%18
$2B-$5B
3.7%10
$5B- $10B
3.3%9
$10B+
8.2%22
26. Number of years in marketing:
 answered question283
 
skipped question
22
 Response
Percent
Response
Count
More than 15
63.6%180
Ten to 15
17.7%50
Five to 10
12.4%35
Fewer than 5
6.4%18


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