Satisfied or Not?
| 1. Grocery | |||
|---|---|---|---|
| answered question | 188 | ||
|
|
skipped question |
2
|
|
| Response Percent |
Response Count |
||
| Satisfying |
 |
67.6% | 127 |
| Not Satisfying |
|
30.9% | 58 |
| Don't Shop the Category |
|
1.6% | 3 |
| Other comments:view |
89 | ||
| 2. Pharmacy | |||
|---|---|---|---|
| answered question | 188 | ||
|
|
skipped question |
2
|
|
| Response Percent |
Response Count |
||
| Satisfying |
|
46.3% | 87 |
| Not Satisfying |
|
46.8% | 88 |
| Don't Shop the Category |
|
6.9% | 13 |
| Other comments:view |
76 | ||
| 3. Hardware | |||
|---|---|---|---|
| answered question | 188 | ||
|
|
skipped question |
2
|
|
| Response Percent |
Response Count |
||
| Satisfying |
|
54.8% | 103 |
| Not Satisfying |
|
29.8% | 56 |
| Don't Shop the Category |
|
15.4% | 29 |
| Other comments:view |
74 | ||
| 4. Home Entertainment | |||
|---|---|---|---|
| answered question | 190 | ||
|
|
skipped question |
0
|
|
| Response Percent |
Response Count |
||
| Satisfying |
|
34.7% | 66 |
| Not Satisfying |
|
32.1% | 61 |
| Don't Shop the Category |
|
33.2% | 63 |
| Other comments:view |
52 | ||
| 5. Cars | |||
|---|---|---|---|
| answered question | 189 | ||
|
|
skipped question |
1
|
|
| Response Percent |
Response Count |
||
| Satisfying |
|
24.9% | 47 |
| Not Satisfying |
|
50.8% | 96 |
| Don't Shop the Category |
|
24.3% | 46 |
| Other comments:view |
71 | ||
| 6. Books | |||
|---|---|---|---|
| answered question | 188 | ||
|
|
skipped question |
2
|
|
| Response Percent |
Response Count |
||
| Satisfying |
|
83.0% | 156 |
| Not Satisfying |
|
8.5% | 16 |
| Don't Shop the Category |
|
8.5% | 16 |
| Other comments:view |
78 | ||
| 7. Shoes | |||
|---|---|---|---|
| answered question | 185 | ||
|
|
skipped question |
5
|
|
| Response Percent |
Response Count |
||
| Satisfying |
|
55.1% | 102 |
| Not Satisfying |
|
33.5% | 62 |
| Don't Shop the Category |
|
11.4% | 21 |
| Other comments:view |
66 | ||
| 8. Wine/Spirits | |||
|---|---|---|---|
| answered question | 190 | ||
|
|
skipped question |
0
|
|
| Response Percent |
Response Count |
||
| Satisfying |
|
67.4% | 128 |
| Not Satisfying |
|
15.3% | 29 |
| Don't Shop the Category |
|
17.4% | 33 |
| Other comments:view |
63 | ||
| 9. Beauty Salons | |||
|---|---|---|---|
| answered question | 188 | ||
|
|
skipped question |
2
|
|
| Response Percent |
Response Count |
||
| Satisfying |
|
40.4% | 76 |
| Not Satisfying |
|
10.6% | 20 |
| Don't Shop the Category |
|
48.9% | 92 |
| Other comments:view |
36 | ||
| 10. Toys | |||
|---|---|---|---|
| answered question | 188 | ||
|
|
skipped question |
2
|
|
| Response Percent |
Response Count |
||
| Satisfying |
|
20.7% | 39 |
| Not Satisfying |
|
21.8% | 41 |
| Don't Shop the Category |
|
57.4% | 108 |
| Other comments:view |
34 | ||
| 11. Pet Care | |||
|---|---|---|---|
| answered question | 187 | ||
|
|
skipped question |
3
|
|
| Response Percent |
Response Count |
||
| Satisfying |
|
38.5% | 72 |
| Not Satisfying |
|
16.6% | 31 |
| Don't Shop the Category |
|
44.9% | 84 |
| Other comments:view |
35 | ||
| 12. Stationery | |||
|---|---|---|---|
| answered question | 188 | ||
|
|
skipped question |
2
|
|
| Response Percent |
Response Count |
||
| Satisfying |
|
36.2% | 68 |
| Not Satisfying |
|
9.6% | 18 |
| Don't Shop the Category |
|
54.3% | 102 |
| Other comments:view |
27 | ||
| 13. Banks | |||
|---|---|---|---|
| answered question | 185 | ||
|
|
skipped question |
5
|
|
| Response Percent |
Response Count |
||
| Satisfying |
|
37.3% | 69 |
| Not Satisfying |
|
50.3% | 93 |
| Don't Shop the Category |
|
12.4% | 23 |
| Other comments:view |
77 | ||
| 14. Florists | |||
|---|---|---|---|
| answered question | 188 | ||
|
|
skipped question |
2
|
|
| Response Percent |
Response Count |
||
| Satisfying |
|
38.8% | 73 |
| Not Satisfying |
|
16.0% | 30 |
| Don't Shop the Category |
|
45.2% | 85 |
| Other comments:view |
31 | ||
| 15. What are the most important elements of a satisfying shopping experience? | ||
|---|---|---|
| answered question | 168 | |
|
|
skipped question |
22
|
| Response Count |
||
| view |
168 | |
| 16. If you could reinvent one of your favorite brands as a retail experience, what kind of store would it be? | ||
|---|---|---|
| answered question | 113 | |
|
|
skipped question |
77
|
| Response Count |
||
| view |
113 | |
| 17. Type of company: | |||
|---|---|---|---|
| answered question | 186 | ||
|
|
skipped question |
4
|
|
| Response Percent |
Response Count |
||
| Agency |
|
15.1% | 28 |
| Manufacturer |
|
16.7% | 31 |
| Service Industry |
|
4.8% | 9 |
| Consulting Firm |
|
24.7% | 46 |
| Marketing Services |
|
11.3% | 21 |
| Media |
|
7.5% | 14 |
| Academia |
|
4.3% | 8 |
| Not-For-Profit |
|
4.3% | 8 |
| Retail |
|
5.9% | 11 |
| Other (please specify)view |
|
5.4% | 10 |
| 18. If Manufacturer or Service industry, which Industry: | |||
|---|---|---|---|
| answered question | 83 | ||
|
|
skipped question |
107
|
|
| Response Percent |
Response Count |
||
| Apparel |
|
2.4% | 2 |
| Automotive |
|
2.4% | 2 |
| Computer/Software |
|
7.2% | 6 |
| Consumer Electronics | 0.0% | 0 | |
| Financial Services |
|
2.4% | 2 |
| Healthcare/Pharmaceutical |
|
6.0% | 5 |
| Media/Entertainment |
|
7.2% | 6 |
| Packaged Goods |
|
30.1% | 25 |
| Restaurant |
|
3.6% | 3 |
| Retail |
|
10.8% | 9 |
| Telecomm | 0.0% | 0 | |
| Travel & Leisure |
|
1.2% | 1 |
| Other (please specify)view |
|
26.5% | 22 |
| 19. Size of Company: | |||
|---|---|---|---|
| answered question | 173 | ||
|
|
skipped question |
17
|
|
| Response Percent |
Response Count |
||
| Less Than $500MM |
|
70.5% | 122 |
| $501MM - $999MM |
|
11.0% | 19 |
| $1B - $2B |
|
6.9% | 12 |
| $2B-$5B |
|
2.3% | 4 |
| $5B- $10B |
|
1.7% | 3 |
| $10B+ |
|
7.5% | 13 |
| 20. Number of years in marketing: | |||
|---|---|---|---|
| answered question | 178 | ||
|
|
skipped question |
12
|
|
| Response Percent |
Response Count |
||
| More than 15 |
|
71.9% | 128 |
| Ten to 15 |
|
11.8% | 21 |
| Five to 10 |
|
8.4% | 15 |
| Fewer than 5 |
|
7.9% | 14 |
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