Satisfied or Not?
1. Grocery
  answered question 188
 
skipped question
2
  Response
Percent
Response
Count
Satisfying
67.6% 127
Not Satisfying
30.9% 58
Don't Shop the Category
1.6% 3
Other comments:
view
89
2. Pharmacy
  answered question 188
 
skipped question
2
  Response
Percent
Response
Count
Satisfying
46.3% 87
Not Satisfying
46.8% 88
Don't Shop the Category
6.9% 13
Other comments:
view
76
3. Hardware
  answered question 188
 
skipped question
2
  Response
Percent
Response
Count
Satisfying
54.8% 103
Not Satisfying
29.8% 56
Don't Shop the Category
15.4% 29
Other comments:
view
74
4. Home Entertainment
  answered question 190
 
skipped question
0
  Response
Percent
Response
Count
Satisfying
34.7% 66
Not Satisfying
32.1% 61
Don't Shop the Category
33.2% 63
Other comments:
view
52
5. Cars
  answered question 189
 
skipped question
1
  Response
Percent
Response
Count
Satisfying
24.9% 47
Not Satisfying
50.8% 96
Don't Shop the Category
24.3% 46
Other comments:
view
71
6. Books
  answered question 188
 
skipped question
2
  Response
Percent
Response
Count
Satisfying
83.0% 156
Not Satisfying
8.5% 16
Don't Shop the Category
8.5% 16
Other comments:
view
78
7. Shoes
  answered question 185
 
skipped question
5
  Response
Percent
Response
Count
Satisfying
55.1% 102
Not Satisfying
33.5% 62
Don't Shop the Category
11.4% 21
Other comments:
view
66
8. Wine/Spirits
  answered question 190
 
skipped question
0
  Response
Percent
Response
Count
Satisfying
67.4% 128
Not Satisfying
15.3% 29
Don't Shop the Category
17.4% 33
Other comments:
view
63
9. Beauty Salons
  answered question 188
 
skipped question
2
  Response
Percent
Response
Count
Satisfying
40.4% 76
Not Satisfying
10.6% 20
Don't Shop the Category
48.9% 92
Other comments:
view
36
10. Toys
  answered question 188
 
skipped question
2
  Response
Percent
Response
Count
Satisfying
20.7% 39
Not Satisfying
21.8% 41
Don't Shop the Category
57.4% 108
Other comments:
view
34
11. Pet Care
  answered question 187
 
skipped question
3
  Response
Percent
Response
Count
Satisfying
38.5% 72
Not Satisfying
16.6% 31
Don't Shop the Category
44.9% 84
Other comments:
view
35
12. Stationery
  answered question 188
 
skipped question
2
  Response
Percent
Response
Count
Satisfying
36.2% 68
Not Satisfying
9.6% 18
Don't Shop the Category
54.3% 102
Other comments:
view
27
13. Banks
  answered question 185
 
skipped question
5
  Response
Percent
Response
Count
Satisfying
37.3% 69
Not Satisfying
50.3% 93
Don't Shop the Category
12.4% 23
Other comments:
view
77
14. Florists
  answered question 188
 
skipped question
2
  Response
Percent
Response
Count
Satisfying
38.8% 73
Not Satisfying
16.0% 30
Don't Shop the Category
45.2% 85
Other comments:
view
31
15. What are the most important elements of a satisfying shopping experience?
  answered question 168
 
skipped question
22
  Response
Count
view 168
16. If you could reinvent one of your favorite brands as a retail experience, what kind of store would it be?
  answered question 113
 
skipped question
77
  Response
Count
view 113
17. Type of company:
  answered question 186
 
skipped question
4
  Response
Percent
Response
Count
Agency
15.1% 28
Manufacturer
16.7% 31
Service Industry
4.8% 9
Consulting Firm
24.7% 46
Marketing Services
11.3% 21
Media
7.5% 14
Academia
4.3% 8
Not-For-Profit
4.3% 8
Retail
5.9% 11
Other (please specify)
view
5.4% 10
18. If Manufacturer or Service industry, which Industry:
  answered question 83
 
skipped question
107
  Response
Percent
Response
Count
Apparel
2.4% 2
Automotive
2.4% 2
Computer/Software
7.2% 6
Consumer Electronics   0.0% 0
Financial Services
2.4% 2
Healthcare/Pharmaceutical
6.0% 5
Media/Entertainment
7.2% 6
Packaged Goods
30.1% 25
Restaurant
3.6% 3
Retail
10.8% 9
Telecomm   0.0% 0
Travel & Leisure
1.2% 1
Other (please specify)
view
26.5% 22
19. Size of Company:
  answered question 173
 
skipped question
17
  Response
Percent
Response
Count
Less Than $500MM
70.5% 122
$501MM - $999MM
11.0% 19
$1B - $2B
6.9% 12
$2B-$5B
2.3% 4
$5B- $10B
1.7% 3
$10B+
7.5% 13
20. Number of years in marketing:
  answered question 178
 
skipped question
12
  Response
Percent
Response
Count
More than 15
71.9% 128
Ten to 15
11.8% 21
Five to 10
8.4% 15
Fewer than 5
7.9% 14


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