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Do you think of yourself as a marketing-industry thought-leader?
# Response Date Other comments:
1. 9/25/2008 8:40:00 PM hard to stay fresh and focused on new solutions
2. 9/25/2008 8:46:00 PM More from a business development or sales perspective, within the greater Sales &amp; Marketing umbrella
3. 9/25/2008 8:55:00 PM As an advertising agency we often think far ahead of where our clients are comfortable going. It's frustrating then to hear advertisers say their agencies are behind when in fact, we're only as good as where our clients are willing to go.
4. 9/25/2008 8:55:00 PM I am among the group of marketing researchers working to change our approach to gathering insight.
5. 9/25/2008 10:28:00 PM marketing is everything today and defining one's own strategy is always a must fo any leader.
6. 9/25/2008 10:42:00 PM it's part of our mission statement
7. 9/26/2008 8:27:00 AM I am also modest ;-)
8. 9/26/2008 11:27:00 AM Marketers tend not to rely upon brand/design firms for our thought-leadership, but rather for our visual -interpretations of their creative objectives.
9. 9/26/2008 11:51:00 AM I think of myself as a thoughtful disciplined practitioner in the advertising industry. I look more at nurturing/mentoring than leading.
10. 9/26/2008 1:56:00 PM I am a consultant for the credit card industry with most of my clients outside the U.S. This often puts me in the position of &quot;thought leader&quot; sharing best practices of the more developed countries.
11. 9/26/2008 3:19:00 PM Sometimes the bigger opportunities are getting the basics right before pushing the envelope
12. 9/26/2008 3:39:00 PM I am really a sales manager but get very involved with marketing.
13. 9/26/2008 3:42:00 PM &quot;Thought-leader&quot; is an over used and poorly defined term; poor definition/lack of rigor is one of the things that gives marketing a bad name and justfiably so.
14. 9/26/2008 3:55:00 PM Thought leaders publicly question, challenge, debate and publish - you aren't a thought leader if you only do this in the confines of your own mind or office.
15. 9/26/2008 4:01:00 PM I am similarly (to Kimberly-Clark's agencies) asked to add value by going beyond the answers found in primary research. My position was created specifically for the purpose of &quot;connecting the dots.&quot;
16. 9/27/2008 6:13:00 PM Thought Leadership requires not only delivering data but interpreting it, interrogating the data leading to new insights about the brand's relationship with the consumer or customer/retailer.
17. 9/28/2008 10:44:00 PM yes, we invest 5-10% of our revenue in proprietary research, development and innovation.
18. 9/29/2008 12:43:00 PM I am forward thinking always looking to future opportunities.
19. 10/1/2008 1:46:00 PM other things in life should be so easy