| 1. |
9/25/2008 8:28:00 PM |
Inconsistent innovation |
| 2. |
9/25/2008 8:40:00 PM |
we have "accidentally" happened upon a few interesting things over the past year or so! |
| 3. |
9/25/2008 8:42:00 PM |
Our services extend beyond marketing |
| 4. |
9/25/2008 8:44:00 PM |
Not confirmed by formal research |
| 5. |
9/25/2008 8:45:00 PM |
not yet...preparing to launch |
| 6. |
9/25/2008 8:45:00 PM |
Relatively well known in a small niche |
| 7. |
9/25/2008 8:46:00 PM |
We are following established practices, rather than redefining them. |
| 8. |
9/25/2008 9:03:00 PM |
She is widely cited and often quoted. |
| 9. |
9/25/2008 9:22:00 PM |
Yes, because clients tell us that. |
| 10. |
9/25/2008 9:27:00 PM |
off their radar |
| 11. |
9/25/2008 9:33:00 PM |
We have limited scope |
| 12. |
9/25/2008 9:39:00 PM |
Our thinking leads the industry in some areas but follows in others. |
| 13. |
9/25/2008 10:42:00 PM |
we are a start up company chasing a new demographic that the industry leaders don't deem worthy of the investment |
| 14. |
9/25/2008 11:01:00 PM |
We have innovative products and creative endeavours, but often fall into a rut on how we promote/market things. |
| 15. |
9/25/2008 11:36:00 PM |
because we aren't. plain and simple. we are producers of work our clients shove down our throats. |
| 16. |
9/26/2008 1:36:00 AM |
Because we aren't! |
| 17. |
9/26/2008 3:04:00 AM |
I think our offering is top-notch and very different from our direct competitors. However, we are not located in a first-tier market, nor do we attend industry conferences to hear what others are doing or to share our expertise. |
| 18. |
9/26/2008 3:09:00 AM |
selected by HSMAI as "top 25 engaging minds" |
| 19. |
9/26/2008 8:27:00 AM |
see 2) |
| 20. |
9/26/2008 11:27:00 AM |
We've been proving it to our clients and the industry on a consistent basis. |
| 21. |
9/26/2008 11:36:00 AM |
We're not pushing ourselves out there, beyond our immediate clients |
| 22. |
9/26/2008 11:51:00 AM |
Industry hardly knows us. We are very small agency. |
| 23. |
9/26/2008 12:52:00 PM |
Because it serves as a reference point to others - and opinions are sought after by the media |
| 24. |
9/26/2008 1:38:00 PM |
Do not aggressively communicate where we are leading |
| 25. |
9/26/2008 1:56:00 PM |
If the marketing industry is defined as the niche we serve. |
| 26. |
9/26/2008 2:36:00 PM |
Sometimes being thought leaders is interesting in that others acknowledge it but don't act on it or follow. |
| 27. |
9/26/2008 3:21:00 PM |
Execution, just like the shocking quote |
| 28. |
9/26/2008 3:42:00 PM |
Because we aren't. |
| 29. |
9/26/2008 3:55:00 PM |
Consistently positioned as one that challenges the status quo - it even drives client selection. |
| 30. |
9/26/2008 4:01:00 PM |
Our company is small and not on marketing industry companies' radars. Also, we have thus far limited our thought leadership to our clients' business so it's confidential and proprietary. |
| 31. |
9/26/2008 4:24:00 PM |
We're small and nimble. We draw the line. We stand up for what we believe in and I think the industry recognizes this in us. On the other hand, we often fall prey to the client's whims. . .and for this, we often get dinged. |
| 32. |
9/26/2008 5:45:00 PM |
We continue to be on the edge with technology and service. |
| 33. |
9/26/2008 7:54:00 PM |
Not well-known enough yet. |
| 34. |
9/27/2008 6:13:00 PM |
Sometimes brand managers are so caught in their own internal process or thinking that they have difficulty listening to new insights or approaches to solve business problems. |
| 35. |
9/28/2008 10:44:00 PM |
routinely referenced as such, media go-to source, sought after industry keynoters, agency has written 2 books, etc.. |