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Do you think the marketing industry views your company as a thought-leader?
# Response Date Why or why not?
1. 9/25/2008 8:28:00 PM Inconsistent innovation
2. 9/25/2008 8:40:00 PM we have &quot;accidentally&quot; happened upon a few interesting things over the past year or so!
3. 9/25/2008 8:42:00 PM Our services extend beyond marketing
4. 9/25/2008 8:44:00 PM Not confirmed by formal research
5. 9/25/2008 8:45:00 PM not yet...preparing to launch
6. 9/25/2008 8:45:00 PM Relatively well known in a small niche
7. 9/25/2008 8:46:00 PM We are following established practices, rather than redefining them.
8. 9/25/2008 9:03:00 PM She is widely cited and often quoted.
9. 9/25/2008 9:22:00 PM Yes, because clients tell us that.
10. 9/25/2008 9:27:00 PM off their radar
11. 9/25/2008 9:33:00 PM We have limited scope
12. 9/25/2008 9:39:00 PM Our thinking leads the industry in some areas but follows in others.
13. 9/25/2008 10:42:00 PM we are a start up company chasing a new demographic that the industry leaders don't deem worthy of the investment
14. 9/25/2008 11:01:00 PM We have innovative products and creative endeavours, but often fall into a rut on how we promote/market things.
15. 9/25/2008 11:36:00 PM because we aren't. plain and simple. we are producers of work our clients shove down our throats.
16. 9/26/2008 1:36:00 AM Because we aren't!
17. 9/26/2008 3:04:00 AM I think our offering is top-notch and very different from our direct competitors. However, we are not located in a first-tier market, nor do we attend industry conferences to hear what others are doing or to share our expertise.
18. 9/26/2008 3:09:00 AM selected by HSMAI as &quot;top 25 engaging minds&quot;
19. 9/26/2008 8:27:00 AM see 2)
20. 9/26/2008 11:27:00 AM We've been proving it to our clients and the industry on a consistent basis.
21. 9/26/2008 11:36:00 AM We're not pushing ourselves out there, beyond our immediate clients
22. 9/26/2008 11:51:00 AM Industry hardly knows us. We are very small agency.
23. 9/26/2008 12:52:00 PM Because it serves as a reference point to others - and opinions are sought after by the media
24. 9/26/2008 1:38:00 PM Do not aggressively communicate where we are leading
25. 9/26/2008 1:56:00 PM If the marketing industry is defined as the niche we serve.
26. 9/26/2008 2:36:00 PM Sometimes being thought leaders is interesting in that others acknowledge it but don't act on it or follow.
27. 9/26/2008 3:21:00 PM Execution, just like the shocking quote
28. 9/26/2008 3:42:00 PM Because we aren't.
29. 9/26/2008 3:55:00 PM Consistently positioned as one that challenges the status quo - it even drives client selection.
30. 9/26/2008 4:01:00 PM Our company is small and not on marketing industry companies' radars. Also, we have thus far limited our thought leadership to our clients' business so it's confidential and proprietary.
31. 9/26/2008 4:24:00 PM We're small and nimble. We draw the line. We stand up for what we believe in and I think the industry recognizes this in us. On the other hand, we often fall prey to the client's whims. . .and for this, we often get dinged.
32. 9/26/2008 5:45:00 PM We continue to be on the edge with technology and service.
33. 9/26/2008 7:54:00 PM Not well-known enough yet.
34. 9/27/2008 6:13:00 PM Sometimes brand managers are so caught in their own internal process or thinking that they have difficulty listening to new insights or approaches to solve business problems.
35. 9/28/2008 10:44:00 PM routinely referenced as such, media go-to source, sought after industry keynoters, agency has written 2 books, etc..