| 1. |
9/25/2008 8:28:00 PM |
To stay differentiated in a ever faster change game. |
| 2. |
9/25/2008 8:37:00 PM |
Clients want it but don't compensate it! |
| 3. |
9/25/2008 8:40:00 PM |
necessary to stay competitive and relevant with demanding customers |
| 4. |
9/25/2008 8:45:00 PM |
We are in highly fragmented industry selling to fewer and fewer accounts each year due to consolidation. Demonstrating your value-add is paramount. |
| 5. |
9/25/2008 8:46:00 PM |
"Thought leadership" and "Best Practices" have become buzz words in themselves |
| 6. |
9/25/2008 9:13:00 PM |
mainly due to the increased ways to consume information and media, there are more places to market to consumers and thus marketers have to keep on their toes. |
| 7. |
9/25/2008 10:08:00 PM |
The value of thought leadership and client budget are at odds. Budget usually wins. |
| 8. |
9/25/2008 10:20:00 PM |
It has become a competitive advantage for agencies who want to do more than advertising, and who want to have a bigger seat at the table. |
| 9. |
9/25/2008 10:28:00 PM |
couteracting the advance in IT and giant corporations |
| 10. |
9/25/2008 10:42:00 PM |
I think the pressure for this has increased but the reliance on their output has decreased. |
| 11. |
9/26/2008 11:27:00 AM |
We all must do MORE. |
| 12. |
9/26/2008 12:52:00 PM |
it seems the definition has changed. It used to be creativity leadership and now it is replaced by thought leadership. Might just be old wine in new bottles. |
| 13. |
9/26/2008 1:56:00 PM |
As the ecomony tightens there is much less margin for error. |
| 14. |
9/26/2008 3:21:00 PM |
more speed and focus on tactically considerations |
| 15. |
9/26/2008 3:42:00 PM |
Again, you haven't defined what you are asking |
| 16. |
9/26/2008 3:55:00 PM |
I actually am seeing fewer major breakthrough thinking - with the exception of what digital and database crunching have brought us. |
| 17. |
9/26/2008 4:21:00 PM |
It helps in differentiatng agencies and specialty shops from one another. |
| 18. |
9/27/2008 6:13:00 PM |
As the brands face a globalized market and increasing pressures to perform in a tight economic market on a global stage, thought leadership delivers a point of differentiation, and speed to market |
| 19. |
9/29/2008 12:43:00 PM |
time pressures for short time gains challenge the opportunitieis to think ahead and innovate. |