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How have pressures for thought-leadership changed over the past 5-10 years?
# Response Date Other comments:
1. 9/25/2008 8:28:00 PM To stay differentiated in a ever faster change game.
2. 9/25/2008 8:37:00 PM Clients want it but don't compensate it!
3. 9/25/2008 8:40:00 PM necessary to stay competitive and relevant with demanding customers
4. 9/25/2008 8:45:00 PM We are in highly fragmented industry selling to fewer and fewer accounts each year due to consolidation. Demonstrating your value-add is paramount.
5. 9/25/2008 8:46:00 PM &quot;Thought leadership&quot; and &quot;Best Practices&quot; have become buzz words in themselves
6. 9/25/2008 9:13:00 PM mainly due to the increased ways to consume information and media, there are more places to market to consumers and thus marketers have to keep on their toes.
7. 9/25/2008 10:08:00 PM The value of thought leadership and client budget are at odds. Budget usually wins.
8. 9/25/2008 10:20:00 PM It has become a competitive advantage for agencies who want to do more than advertising, and who want to have a bigger seat at the table.
9. 9/25/2008 10:28:00 PM couteracting the advance in IT and giant corporations
10. 9/25/2008 10:42:00 PM I think the pressure for this has increased but the reliance on their output has decreased.
11. 9/26/2008 11:27:00 AM We all must do MORE.
12. 9/26/2008 12:52:00 PM it seems the definition has changed. It used to be creativity leadership and now it is replaced by thought leadership. Might just be old wine in new bottles.
13. 9/26/2008 1:56:00 PM As the ecomony tightens there is much less margin for error.
14. 9/26/2008 3:21:00 PM more speed and focus on tactically considerations
15. 9/26/2008 3:42:00 PM Again, you haven't defined what you are asking
16. 9/26/2008 3:55:00 PM I actually am seeing fewer major breakthrough thinking - with the exception of what digital and database crunching have brought us.
17. 9/26/2008 4:21:00 PM It helps in differentiatng agencies and specialty shops from one another.
18. 9/27/2008 6:13:00 PM As the brands face a globalized market and increasing pressures to perform in a tight economic market on a global stage, thought leadership delivers a point of differentiation, and speed to market
19. 9/29/2008 12:43:00 PM time pressures for short time gains challenge the opportunitieis to think ahead and innovate.