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How has thought-leadership paid off for your company, if at all?
# Response Date Response Text
1. 9/25/2008 8:27:00 PM perceived position in the marketplace
2. 9/25/2008 8:27:00 PM It created a new company and is adding clients and revenue.
3. 9/25/2008 8:28:00 PM Customers seek me -- I don't seek them.
4. 9/25/2008 8:28:00 PM Having a unique point of view and building a reputation of innovation has catalyzed our growth.
5. 9/25/2008 8:29:00 PM Too much to write ...
6. 9/25/2008 8:29:00 PM Reputation enhancement, business referrals
7. 9/25/2008 8:37:00 PM Reputation building
8. 9/25/2008 8:39:00 PM revenue
9. 9/25/2008 8:40:00 PM Incremental share through innovation
10. 9/25/2008 8:40:00 PM Thought-leadership sounds great in the corporate meeting rooms, but the visions/ideas are often diluted or mutilated in execution.
11. 9/25/2008 8:42:00 PM helped to build momentum and buzz in the trade, with media, and amongst potential clients. has also helped to sustain existing relationships
12. 9/25/2008 8:42:00 PM client satisfaction and retention
13. 9/25/2008 8:45:00 PM its a comin`
14. 9/25/2008 8:45:00 PM Sure, large companies chose to do business w/ us because we are experts in a niche they need help with
15. 9/25/2008 8:46:00 PM As a sales person, I have become a domain expert in my space. Prospects benefit from meeting with me, even if they aren't interested in my software, because I can share innovations from their peers they wouldn't normally have easy access to.
16. 9/25/2008 8:47:00 PM not yet because we are in a verty slow moving, traditional industry. The positive is that it is coming...
17. 9/25/2008 8:50:00 PM As a professional services firm, it is a key value driver in marketing, sales, and execution.
18. 9/25/2008 8:52:00 PM Next generation of products
19. 9/25/2008 8:53:00 PM generates significant new revenue, keeps us in front of our clients
20. 9/25/2008 8:53:00 PM waiting to see!
21. 9/25/2008 8:54:00 PM It has increased the department's reputation across the community to which we belong.
22. 9/25/2008 8:55:00 PM In the past it has paid off for the company I worked for, although I got fired off the business for coming up with it. Go figure.
23. 9/25/2008 8:55:00 PM ?
24. 9/25/2008 8:55:00 PM It hasn't but it will.
25. 9/25/2008 8:56:00 PM We have 20+ year relationships with our largest accounts.
26. 9/25/2008 8:57:00 PM it hasn't. they are too old school.
27. 9/25/2008 9:05:00 PM It would if they could ever take their minds off the technology and focus on the market they serve.
28. 9/25/2008 9:09:00 PM We have alot of loyal customers.
29. 9/25/2008 9:13:00 PM It really hasn't completely, in my opinion. This is a very conservative, risk-averse organization.
30. 9/25/2008 9:15:00 PM By being out in front of the trends
31. 9/25/2008 9:22:00 PM satisfied customers
32. 9/25/2008 9:24:00 PM yes, it allows us not to get caught up in the dole-drums of the day to day operations and tasks that we must perform as rote
33. 9/25/2008 9:24:00 PM We're growing for the 11th year in a row...
34. 9/25/2008 9:30:00 PM Generated deeper corporate social consciousness of how much innovation can be achieved through social collaboration.
35. 9/25/2008 9:33:00 PM Stagnation, infighting, and unresolved conflicts.
36. 9/25/2008 9:39:00 PM It's helped build our business in the areas of innovation-related research.
37. 9/25/2008 9:41:00 PM Kept the same client for over 10 years.
38. 9/25/2008 9:45:00 PM Put us in a position to scale our growth substantially easier than our competitors.
39. 9/25/2008 9:57:00 PM We're allowed to speak our minds and offer advice. Nothing is scripted or set in stone which allows our relationships with clients to be as personal or impersonal as we choose.
40. 9/25/2008 10:08:00 PM client respect and loyalty
41. 9/25/2008 10:16:00 PM It's positioned us as the top firm in our niche.
42. 9/25/2008 10:20:00 PM More face time with senior level client leaders; and more recognition as partners
43. 9/25/2008 10:28:00 PM increasing benefits
44. 9/25/2008 10:42:00 PM I believe that when recognized this forward thinking generates more publicity
45. 9/25/2008 11:01:00 PM Has helped evolve our brand.
46. 9/26/2008 1:36:00 AM sorry, dna
47. 9/26/2008 2:59:00 AM It has not because we have not done it
48. 9/26/2008 3:04:00 AM Many of the true thought leaders are now gone because the higher-ups in the company didn't acknowledge them when they should have.
49. 9/26/2008 3:09:00 AM We like where we work and what we do for a living.
50. 9/26/2008 8:27:00 AM The challenge is in the execution - thought leadership without implementation only creates frustration.
51. 9/26/2008 8:34:00 AM created opportunities with other departments within large organisations for our serives based on our reputation for contributing their ROI
52. 9/26/2008 8:39:00 AM it's paid off in terms of sustaining trust in our relationships with a bunch of clients ਀ഊand in terms of PR ਀ഊnot much else
53. 9/26/2008 9:56:00 AM Client loyalty and increased income
54. 9/26/2008 11:27:00 AM Sustainable growth.
55. 9/26/2008 11:34:00 AM Energized culture. Reduced turnover. Improved client relationships and value.
56. 9/26/2008 11:36:00 AM Ensured long-term client relationships - and alienated clients who want an agency, not a consultancy
57. 9/26/2008 11:51:00 AM Clients who are pleased that we delivered thoughtful disciplined insights that lead to fruitful marketing programs are pleased with us - give us more work and more challenges.
58. 9/26/2008 12:07:00 PM We publish many articles &amp; reports and are asked to comment on many hot issues in the press and on TV/radio
59. 9/26/2008 12:08:00 PM We have been able to stay towards the top of the list in our industry.
60. 9/26/2008 12:33:00 PM Sustainable profitable growth
61. 9/26/2008 12:44:00 PM Increased business, being part of corporate discussions
62. 9/26/2008 12:52:00 PM it allows us to keep ahead of others, and to be attractive to them.
63. 9/26/2008 1:38:00 PM Client loyalty, new business.
64. 9/26/2008 1:40:00 PM Clients give me more work.
65. 9/26/2008 1:45:00 PM We believe that we've maintained some client relationships by providing leadership in this area, but in general, I think the benefits are most realized when selling services to the next client.
66. 9/26/2008 1:56:00 PM Yes, in attracting new business.
67. 9/26/2008 2:36:00 PM Not much as the industry continues to paddle with old ways and is reluctant to change even with others leading with genuine new thought.
68. 9/26/2008 3:19:00 PM Created or strengthened strategic partnerships with key retailers
69. 9/26/2008 3:21:00 PM new business
70. 9/26/2008 3:39:00 PM Mostly we were cutting edge technology as well at the leader in the industry.
71. 9/26/2008 3:55:00 PM The more we explore, interrogate and publish and share - the more new clients call us for the right reasons. Thought leadership doesn't have to appeal to all audiences, it just needs to attract the ones you want to hear from - the ones that share your ambitions.
72. 9/26/2008 4:01:00 PM Increased trust and renewed contracts with clients.
73. 9/26/2008 4:21:00 PM Loyal clients.
74. 9/26/2008 4:48:00 PM We become agency of choice due to our strategic, brand activation ideas. We also find ways to leverage the budget to get more exposure
75. 9/26/2008 5:45:00 PM Through the implementation of each innovation our growth has seen a scalable impact.
76. 9/26/2008 7:27:00 PM still waiting to see
77. 9/26/2008 7:54:00 PM Been contacted by a major media outlet as an &quot;expert&quot; to weigh in on a subject.
78. 9/26/2008 9:31:00 PM Recognized as a leader in a particular industry
79. 9/27/2008 12:20:00 PM Thought leadership without execution leadership is useless
80. 9/27/2008 6:13:00 PM Thought Leadership has delivered loyal clients and brand teams who want leaders as a member of their advertising and brand teams.
81. 9/28/2008 3:01:00 AM Created stronger bonds with our most important client.
82. 9/28/2008 10:32:00 AM XXX
83. 9/28/2008 2:42:00 PM When you are not the biggest, you must differentiate based on quality and innovation
84. 9/28/2008 10:44:00 PM significantly. helped to retain over 50% of client portfolio, reduce rate pressure, ensures access to client senior leadership
85. 9/29/2008 12:43:00 PM NA
86. 9/29/2008 12:46:00 PM Market place dictinctive.
87. 9/29/2008 1:43:00 PM Thought leadership has paid off by creating more opportunity for dialouge, but truly effective thought leadership requires full scope sharing of information and resources between client and agency, which does not always happen.
88. 9/29/2008 7:46:00 PM Not really
89. 9/29/2008 7:56:00 PM It has helped us achieve more visibility and extend our own marketing budget.
90. 9/30/2008 6:44:00 PM We're reactive rather than proactive - and spend our time thinking of what was instead of thinking about what might be.
91. 10/1/2008 1:46:00 PM we haven't melted down like many over the past 25 years
92. 10/1/2008 4:09:00 PM As stated above I am not sure that we have any thought-leadership - or at least leadership is not always thinking.
93. 10/2/2008 1:54:00 PM It's our entire reason for being. We wouldn't be in business without it.